Vision and Goals: What is Your Dream Theme?
Prefer to listen to this week’s article? Click the link below.
Every year I create a “Dream Theme” for my business. This theme keeps me focused and on track, propelling me forward to achieve my vision and goals for my business. This year, my Dream Theme is “Leverage.”
Every decision I make about the services and products I offer are measured against this theme, and if they are in alignment with my brand. If a decision I am about to make is not in alignment with my theme, I make the necessary adjustments, make a different decision, or discard the idea.
An example of how I put my theme of leverage into action is, I already have a lot of knowledge and intellectual property developed around the topics of marketing, branding, and business growth. So, am I fully leveraging assets I already have? Or am I spinning my wheels creating new material over and over again? The intent here is to maximize and leverage what I already have, rather than creating more busy work for myself.
The results aren’t just good, they are spectacular! I’m making lots more money as a coach, and I don’t feel the overwhelm I used to, because I was constantly creating something new, when what I already had was great.
Having a dream theme keeps you focused, motivated, and increases your confidence because you know you are on a path of achieving the results you desire in your business.
Know it is also common to feel a certain attachment to every idea and dream you create. Instead, I invite you to say “thank you” to the Universe for the idea, then decide if the dream is worth putting any more energy into. You can do this by comparing each idea and opportunity to the “Business Return on Investment.”
How do you decide which ideas and opportunities are the right ones? Your Business Return on Investment is five or six criteria that must be true in order for you to say “yes” to a new idea or opportunity. Here is an example of how to use your Business Return on Investment criteria:
- Does the opportunity perfectly align with your PASSION, and unique talents, skills, and knowledge you already have to offer?
- Will it pay $200 per hour (or more) within six months?
- Will it be profitable in six months?
- Is it in alignment with your 1-2-3 year vision?
- Will it be fun to do?
Each of these questions must have a “yes” answer in order for an opportunity or idea to qualify. If not, drop the idea. Express your gratitude to your creative self for the idea to keep creative channels open, and to know that you are open to receiving future creative inspirations!
So what is YOUR dream theme? What word or phrase embraces the direction you want to immerse yourself in this year? Remember, “first thought, best thought!” so don’t second-guess yourself.
Your dream theme will keep you and your small business growth plans on track, keep you from getting distracted, and propel you effortlessly forward into a successful 2011 and beyond.
Have a beautiful and prosperous week,