One thing I’ve noticed working with my clients is most of them know “what” things they can do to grow their business, like offering teleseminars, group programs, 1-on-1 services, information products, master minds, memberships programs, etc.
The problem is many women quickly become overwhelmed with all these options, and try to do too much too soon, before they are ready. Then, confusion and frustration kicks in, and they remain stuck because they don’t know what to do next. “Analysis paralysis” sets in their minds.
The way to solve this common problem is to gain CLARITY and FOCUS about what you need to work on FIRST to grow your business. This removes the complexity from growing your business. Then you can breathe easier, and have more fun serving your clients AND making more money.
Here are three business-building tips to help you know where to focus FIRST to grow your business:
Tip #1: Define or Switch Your Niche
If you’re new in business, define your niche.
If you’ve been in business awhile, switch and upgrade your niche, and find new niche opportunities.
The most common problem with new entrepreneurs is they don’t have a defined niche, and try to get their message across to anyone who will listen. Problem is, their message resonates with no one.
When you are beginning out, there is a lot of value in talking about your business to people who are already in your world, in your list, in your Rolodex.
A strategy to get business quickly is to create an offer specifically for these people, even if they aren’t your desired niche.
And, fairly quickly, new entrepreneurs will want to define their choice client, because this is the path to selling more programs, services, and greater income. A decisive choice about a niche has to be made sooner in business, rather than later.
If you’ve been in business awhile, say 2 or more years, and you haven’t changed your niche, now is definitely the time to revisit the “niche topic,” and consider switching and upgrading to a new one, or identify new niche opportunities you may not have thought about.
How you do this is focus on “hot” niches in your industry, and begin to brainstorm different specialty niches you can serve. For example, I serve women entrepreneurs, which is a broad, large category (it’s NOT a niche because it’s too big). Small business is a “hot” niche. I can break the client group of “women entrepreneurs” into smaller groups or niches, such as—
women coaches ===> women business coaches ===> start-up women business coaches ===> start-up women business coaches in Chicago.
Then, I market specifically to this group to get and grow my business. The group of “start-up women business coaches in Chicago” is a much more defined niche than “women entrepreneurs.”
Tip #2: Get Client Success Stories
A big mistake a lot of women entrepreneurs make is they hold back from getting client testimonials and success stories because they fear “taking undue credit” for their clients’ success.
Here’s a personal confession; I am guilty of feeling this way, and letting oodles of testimonials slip through my fingers.
Testimonials are an absolute requirement for getting business, because it is proof that what you do works!
To get quality testimonials, collect them throughout the entire time you’re working with someone.
For example, I had a private personal retreat with a client yesterday, and during the day as we completed modules of the program, I asked her for how what we covered— helped her, what impact it will have for her in her business—and recorded what she said. Next, what I’ll do is draft a testimonial and send it to her for her approval to publish on my website, in my e-newsletter, program sales pages, etc.
Another tip, write your testimonials for your clients. If you don’t you will probably wait a very long time to receive one from them…or may never get one.
Tip #3: Get Expert Help
The only shortcut to shortening the learning curve to business success is to get the best mentoring and advice you can.
Why? Because modeling someone who is successful , and has accomplished what you want to achieve just gets you from Point A to Point B, C, D, etc. much faster….which means your income rises faster, too.
Working with a mentor gives you clarity and focus you lack, because you’re “too close” to the issues at hand growing your business. It’s not rocket science that other people see things you don’t, and they can give ideas and build awareness about issues, so you can tackle the gremlins holding you back. They will be there to support you through this journey of self-discovery and growth.
By getting help, you’ll be surprised at how quickly this helps you move closer and closer to your goals and dreams.
Continually seek help, whether it is 1-on-1 coaching with a mentor, participating in a group program or master mind, or listening in on a teleseminar series. When you do, I can guarantee you will achieve rapid business success!
I am sooooo excited about a program I am offering late June that will help you get NEW CLIENTS and identify NEW INCOME opportunites for your business you may have overlooked… so you will increase the money you have flowing into your business and life. Stay tuned! As always, I’ll have a special offer for early adopters. :)