As songwriter Paul Simon sang in Kodachrome, a photograph shows you the nice, bright colors and the green, sunny days of summer, making you feel all right!
You can create a bright future for your business by taking a “photograph” of it to identify your blind spots, and evaluating where you are NOW, and the gaps that exist between where you want to BE. This is the most sure-footed path to success, because you can clearly see the blind spots, and then take necessary action to correct them.
Here are the simple steps to ‘Kodachrome’ your business to identify blind spots, and create a success plan for next year:
Step 1. Measure Your Current Level of Success
The first step is to identify the major categories in your business to identify blind spots, and measure for success. I recommend the following 5 categories to pinpoint where to improve:
Why didn’t I begin with the category of ‘Income?’ The reason is because if you lack focus, essential time management skills, and support, getting clients and creating income won’t happen easily.
Step #2. Identify Blind Spots and Golden Opportunities for Growth
Within each category, you want to create 5 statements that you’ll check off ONLY if you’re actually DOING them in your business.
For example, here are the five statements I have in the category of “Focus”:
“I have created my strategic business plan, goals, and objectives for 2013.”
“I know my Unique Value Proposition and how I am differentiated from anyone else.”
“I have a clearly defined marketing message and plan to consistently market and promote my business to a specific Ideal Client.”
“I know exactly the problems my Ideal Clients struggle with on a daily basis.”
“I know, at a minimum, the next three offers I am going to make to people on my list.”
In the category of “Support” I have these five statements:
“I recognize I cannot grow my business alone, am not a Do-It-Yourselfer, and do not “bootstrap” under the illusion that I will ‘save money’.”
“I have a team who frees my time so I can focus on my brilliance and produce income.”
“I know how to justify investing money and my time in team.”
“I invest in a mentor who gives me regular coaching, who will show me the fastest, surest path to reach my goals; who believes in me, and will provide me the courage I need to step into the unknown.”
“I surround myself with like-minded people who support me, both professionally and in my personal life.”
Step #3. Identify Where You Need to Make Changes
Be honest with yourself and identify where you need to make changes to grow your business.
Any of the statements in Step 2 that you couldn’t check off means you’ve identified a blind spot that is holding you back from creating a successful business, and generating more income. These blind spots are making it harder on YOU to grow your business.
Step #4. Take Action
Any item not checked off in your assessment gives you a clear ‘Kodachrome’ snapshot of where to focus improving your business, and identify areas for growth.
For example, if you’re not able to check off the 5 statements (above) in the area of Support, then your action steps are to:
- Decide not to be a “DIY-er” or bootstrap. Identify tasks you are doing that, 1) could be better done by someone else, 2) are not an expression of your unique brilliance, 3) are not income-producing, 4) you don’t enjoy or procrastinate doing.
- Hire a team to do the tasks you identified.
- Hire a coach; join a coaching program that gives you private coaching and accountability. Otherwise, you’re trying to do too much on your own, and likely slowing down your progress at a very high cost in both lost income and sanity.
It can be so easy when you are running a business to get tunnel visioned, and think you can’t afford to hire team or a coach.
The reality is you can’t grow a business alone.
Only when you accept this, take responsibility for the blind spots, and get the support you need, will you begin to think more clearly about how to take your business from just paying the bills to actually being successful.
To grow a successful business you must identify blind spots sabotaging your success, and then take action to correct them.
The only way to know these blind spots is to first identify them, and then come up with a plan to address them so you make forward leaps on the entrepreneurial path. Anything less than leaping is limping along and struggling.
Kodachrome your business, take a look at the image in the photograph you see, and be honest with yourself. Make a commitment to being successful. Then, take action doing the things you need to do today, and onward, that you were unable or didn’t know you needed to do yesterday. Make next year a bright, sunny, successful year, and the start of an everlasting prosperous future for your business!
Do you want to take an easy assessment and create an action plan to make 2013 your best year yet? Attend my Business & Money Mastery 1-Day Live Intensive Workshop. This is an intimate workshop experience where you’ll receive lots of my 1-on-1 attention. Seating is extremely LIMITED. For full details and to register visit http://bonitarichter.com/secretsmoneymastery/.