Do you want a simple way to increase revenues fast? By consistently using this marketing method, in a few short weeks you may experience your best month EVER in your business.
Are you curious about what is the powerful marketing strategy I’m talking about to produce such awesome, fast results? Okay, here it is. The #1 marketing strategy almost everyone overlooks, is the marketing strategy they’re already using!
You’re probably thinking can it be that simple? My response is, “yes.” Here’s the deal…
Think about a marketing strategy you’ve used successfully in the past to create sales. Was it an email promotion? A direct mail postcard campaign? Networking or direct selling? Whatever that method was that produced some of your best sales, do it more often. You already have a marketing strategy that works. You simply need to make use of it more often.
When I meet with new clients who want to increase their sales, one of the first questions I ask them (besides who is your market niche) is:
- What tactics do you use to market your business?
- How frequently do you use these tactics?
I’m not a ‘betting woman,’ but I can predict with almost 100% certainty that one of the reasons my new clients’ sales are anemic is because they don’t market and promote with enough frequency. For example, they send out less than one email a month to their list, they attend one or two networking events a month, or they lead one speaking gig a quarter.
Especially with email promotions, (which, by the way is a powerful way to leverage your marketing efforts to increase sales), many of my clients have a profound fear of annoying subscribers in their list, and getting a large number of unsubscribes. Well, what I have to say about this is you’re probably underestimating how much your best clients and prospects love hearing from you! Moreover, if people unsubscribe, they’re not your ideal clients, and never would have bought anything from you, anyway.
So, think about the method where you have you have experienced your best success in creating sales, and, use it more often. My personal rule of thumb is to triple or quadruple the frequency you’re currently doing. For example, instead of sending one email per month to your list, create a plan to send short, fun, and valuable emails to your list on a weekly basis. By doing this, you’ve just quadrupled the frequency of contact with your list, and the opportunity to create more sales.
As entrepreneurs, many of us are addicted to being creative, and trying something new. However, many of us wind up making things much more complicated than they need to be. In most cases, keeping things simple is best. More times than not, constant searching for the “next hot marketing tactic” means we overlook the gold already right in front of our eyes.
So, it’s now time to look at YOUR business. What marketing strategy has worked for you in the past? Do you make direct sales calls? Ask current clients for referrals? Post on blogs? Do interviews on radio, TV, teleseminars or webinars? Speak live? Send email promotions with irresistible offers?
Now, ask yourself, can you increase the frequency? Can you find more places to roll this strategy out in your business? Again, my personal rule of thumb is to look at how often you are doing a marketing tactic, and triple or quadruple the frequency. Does it feel like a stretch to do? Great! Then, this is the tipping point where you’ll begin to see results from your efforts.
Remember, often times the fastest, and most profitable marketing strategy is simply to do more of what already works.
Do you have some tried-and-true marketing methods that have worked for you? Why not share them with our readers!
