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Many women entrepreneurs I mentor state they have trouble “finding clients who will pay.”  It seems everyone has in their world people who “don’t have any money.”

If you limit your perspective to “no one has money,” then you’re most likely limiting your potential income generating opportunities.  There are PLENTY of people who have money, and are willing to invest in their personal and business growth.  You just have to look at the people in your world in a different way, and look in places you may not have thought about before.

When it comes to getting clients there are always income opportunities right in front of you.  You can begin by asking, “Who needs my help?”  To get you started,here are two ways to quickly get in front of high-paying clients.

1. Identify Hidden Income Opportunities

Think of…

• current clients and what help they need – make them an offer to invest in a VIP Day as an up-sell to their current program (no need to wait until they are finished with their current program)
• past clients and think about what they still need help with – inquire if they are interested in a specific program you put together
• who is already in your world, even if they aren’t your ideal clients, and how you can help—make an offer (example: most women at Chambers of Commerce meetings are not my ideal clients.  Yet, I can create an offer that would serve many of them, such as ‘how to find a lucrative niche’)
• ‘freshen up’ an older program and offer it again, re-title it, update it
• have a sale (products, only, not your high-end services)
• speak with ‘influencers’ and request they put you in touch with potential clients
• who is already serving your ideal client and form a joint venture collaboration

Set an income goal, which includes a specific amount of money you want to make, price your program, and then figure out how many people you need to meet your goal.  Write out
your action plan and implement it!

2. Speaking (Live or Virtual)

One of the fastest ways to get high-paying clients is through speaking, either live or virtually, such as in a teleseminar (yours or someone else’s).

Potential clients ‘see you in action,’ and get a good sense of your energy and style.  If you deliver a compelling topic they’ll want more, and likely take the “next step”  with you.  Without fail, every time I speak I get ‘invested” new clients.

To be successful using this strategy you’ll need a ‘speaking system,’ which includes a:

• compelling signature talk
• system to get speaking gigs
• system for getting people on your teleseminars
• “next step,” such as a strategy session to get into conversations with potential clients
• follow-up system to get strategy sessions booked after your speaking gigs

Using these strategies, you’ll be able to find opportunities to quickly get in front of high-paying clients, and be on your way creating 5-figure months over and over again!

Would you like me to personally walk you through my system how to attract high-paying clients and create a 5-figure month at your whim?  A small exclusive group of women will be part of my 6-Figure Empowered Woman Leadership Platinum Master Mind.  We start in January, and the investment is very affordable.  Get all the details by contacting me and noting you want to learn about ‘Empowered Master Mind.’

Having to constantly turn to the clouds to drum up new business and get clients is exhausting, scary, and saps the creative energy you need to carry out doing activities you must do to create income.

In order to create more income in your business, you must make the shift from “one-to-one” to “one-to-many” – in both your marketing and service delivery.

This is something I am focusing on doing in my business, and am working with my newest mentor, Elizabeth Purvis, to achieve this to an even greater level. (I am so excited! )

I am excited about my transition to a greater degree to the one-to-many model.  I started doing group work with the two most recent master minds I lead, Niche Breakthrough Secrets and Brand Your Brilliance. 

I LOVED  ♥ the energy, experience, collective wisdom, and breakthroughs achieved working with this group of motivated women.  And, I can get my work out into the world in a bigger way, help more people, and create a bigger impact and income.  It’s all good!

Here are three tips how to achieve greater impact and increase your income:

Tip #1. Leverage your expertise

If you’re like me, you love to create new programs and offer them to your peeps.  But, if every time you make a new offer you’re creating a new program, a two BIG problems show up:

1. You spend a lot of time “creating from scratch,” which hurts your income

2. You aren’t leveraging the assets you’ve already created, which hurts your income

Leveraging content means turning what you’ve created into multiple types of offers.  For example, for a teleseminar series you lead you could turn it into an information product, workshop, or private or group coaching program.

Leveraging something you’ve created can be low-cost and simple to produce, and adds additional income in your business.  And, programs you’ve created can be packaged in multiple ways.  The result is you get paid over and over again for content that you’ve already created.

Tip #2. Grow your list

Your income potential will increase as the number of people on your email list, fans, and followers increases.

The ONLY way you will get people to raise their hand and say “yes” to signing up with you is if you give them great CONTENT, and you know how to get your peeps to take action (SELL).

While you don’t need a huge list to make a great income, it does get easier to increase your income if you have a loyal tribe of fans and followers who eagerly invest in your offers.

Tip #3. Learn how to launch

To create a continuous stream of cash flow you must always be launching, which means making offers to your followers.

Most entrepreneurs wait for the next client to walk into their world, or launch their programs only a few times a year.  Is it any wonder why they struggle to make ends meet?

Be the feminine leader in your business you know you are, and take charge of your cash flow.  Be pro-active about what you offer, and when.

Your income will increase when you make a decision to leverage content you’ve already created, and making a commitment to take charge of your cash flow, and launch and market your programs on a more frequent basis.

Achieve Extraordinary Business and Personal Success in 2011!

Isn’t it time to breakthrough barriers holding you back from achieving more income in your business? What it takes to is confidence you can do it, courage to take action, and a solid plan and system to transform your business into something special.

Achieving extraordinary results in your business requires you to open up your mind, and do things differently than the way you’ve become accustomed in the past. To help you start the New Year in a powerful way, I am sharing with you seven powerful steps you can follow to make 2011 a spectacular year for you and your business.

The seven steps to follow to achieve a business breakthrough in 2011 are:

Step 1: Discover you authentic brand identity

Step 2: Clarify your market niche

Step 3: Design a profitable business model

Step 4: Develop creative packages

Step 5: Raise your fees

Step 6: Build your credibility

Step 7: Increase your list of leads and prospects

Step 1: Discover your authentic brand identity

Many entrepreneurs struggle with discovering their brand identity, which is something that communicates who they are, and how they want to position themselves to their market, relative to all other brands. Without a brand identity, you look flat and lifeless to your market, and don’t communicate a personality or clear message to attract the right clients who will buy from you.

Your authentic brand identity captures the essence of who you are, communicates your values, personality, and what you stand for to your market niche. By successfully communicating your brand identity, you will attract your ideal client, the person most likely to buy from you.

Also, what this means, is you will repel people who do not have anything in common with you, and will probably never buy from you.

Examples of strong brands and their archetypes we all know are Levi Jeans-Explorer, Lady Diana-Innocent, Nike-Hero, and Tom Petty-Outlaw.

Archetypes evoke strong, deep emotions that everyone can connect to, and understand. The twelve ancient archetypes and primary attributes associated with them are:

1. The Innocent – Wholesome, pure

2. The Explorer – Seeker, adventurous

3. The Sage – Thinker, philosopher

4. The Hero – Warrior, change the world

5. The Outlaw – Rebellious, liberated

6. The Magician- spiritual, holistic

7. The Regular Guy/Gal – Not pretentious, straight shooter

8. The Lover – Seek True Love, intimacy

9. The Jester – Playful, trickster

10. The Caregiver- selfless, compassionate

11. The Creator – Innovative, artistic

12. The Ruler – Leader, confident

Which archetype are you? Think about these twelve archetypes, their related attributes, and determine which one resonates most with you.

Step 2: Clarify your market niche

One of the biggest mistakes that entrepreneurs make, without fail, is they don’t have a clearly defined target market.

They think they do, that it is “women business owners who have a service business,” or “work-at-home moms,” or “people who have household incomes of $150,000 or higher,” or “businesses involved industry “X.” This information tells you very little about the buyer, how they make buying decisions, what motivates them to buy, and what values are important to them.

Lack of clarity about your target market will keep your income level stuck at its current level, no matter how hard you market. The reason is without a clearly defined market, you are marketing to everyone, and not reaching anyone.

It is imperative to determine exactly who your market niche is, and where you can find them. You need to know your market niche so well, that if you pass this person on the street, or you drive by their company, you can identify they are your ideal clients.

Step 3: Design a profitable business model

Most entrepreneurs’ business models don’t work, simply because they consciously have never thought out a well-defined business model. A business model is simply what activities you do to make money in your business.

Here are three quick ideas how to create a better performing business model:

1. Decide on three core ways you will be paid for your topic, such as through teleseminars, workshops/retreats, and coaching programs.

2. Decide what percent of your income will come from each of these three core activities.

3. Decide how many of each service, product, or program you have to sell to reach your goals.

By doing these three simple steps, you will gain clarity about the activities you must focus on doing in your business to generate income, and also prioritize your activities and time.

Step 4: Develop creative packages

Packaging your services makes it easier for clients to make buying decisions. The reason for this is think about your services you provide, and this includes paid-for services, as well as ones you provide for free, such as telephone and email support, a free consultation or needs analysis, etc. It becomes quite a long list, doesn’t it?

Now, try to sell these services to your potential clients. It becomes confusing, and overwhelming to your clients, as well as to you. The end result is a buying decision is delayed or never happens.

Packaging your services makes it easier for your potential clients to conceptually understand what your offerings are, makes it easier for them to make a buying decision, and it makes it easier for you to sell your products and services. Offering three different levels of packages, at three different price points, also offers more opportunity for your clients to say “Yes” to your offerings.

Step 5: Raise your fees

Many entrepreneurs give away too much of our personal services for free, and I have to say I have been guilty of this for years. We give away free coaching, free consulting, free design work…and then we wonder why people don’t buy!

The best way to raise your fees is to determine the value of the results you offer your clients. This will convince you to change your fees overnight!

A simple way to do this is brainstorm a list of thirty results clients can expect by working with you. Those results for your client could be:

• Raise your fees so you can potentially double your income in 2011

• Learn a sales process that gets people to effortlessly say “Yes” to your offers, making you more sales, a higher conversion rate

• Identify your brand archetype so you authentically and easily communicate who you are, and take out the guesswork about how to brand yourself

• Identify the right words to use to attract your target market

• Increase confidence and eliminate doubt

Think about the top result your client ultimately wants to get from working with you, such as ‘increase income,’ and quantify the result, if you can.

Step 6: Build your credibility

Another way to charge higher fees is to build your credibility, by being known and sought after as an expert in your field. The more people who know about you be seeing, hearing, and reading about you in different places, the easier it will be for you to command higher fees. There are a number of ways to build your credibility, including:

• Submitting press releases

• Being interviewed by a reporter

• Speaking in public

• Conducting teleseminars

• Being a guest on other peoples’ teleseminars

• Writing and publishing articles

• Writing and publishing a book

• Posting entries on popular blogs

• Becoming active on social media networks, such as Twitter and Facebook

Not only are these activities powerful ways to build your credibility, but they are also easy to do. Pick a few activities to focus on, build your credibility and celebrity, and raise your fees.

Step 7: Increase your list of leads and prospects

Be increasing your credibility and celebrity, this will give you an opportunity to increase your list of leads and prospects, people who may buy from you. Make sure you have a way to capture leads, people who are interested in learning more about your products and services. Without a way to capture leads, you will have no way to follow-up with them, and they will be gone forever.

Once you capture a lead, have a very strong follow-up strategy in place. Following up means determining how you will stay in touch with your leads, and how often. Some ways to stay in touch and follow-up are through an ezine publication, direct mail, thank you cards, birthday cards, special offers for customers only, email promotions, or calling and emailing directly, etc.

These seven powerful steps will position you to transform your business, and achieve spectacular success in 2011!

P.S. Find out how I can help you achieve breakthrough results with my Money and Marketing Magic Platinum Coaching Programs.  Request an Invitation Letter directly from me at Bonita@BonitaRichter.com.   This program is designed to deliver a high level of intense coaching in a short period of time, so you can take powerful action towards achieving Vision of success very quickly. It will move you forward fast!

The secret to making your income grow by leaps and bounds is to have a simple system in place that organizes your list-building, marketing, and promotional activities.  It is important to invest time in managing these activities, because the size of your list, as well as the timing and quality of your marketing and promotional activities, directly influences the amount of your income.  

Having said this, the problem many entrepreneurs experience is managing all these activities quickly becomes overwhelming, because there are just too many different activities to manage.   

The solution to this problem is to create three different calendars to manage all activities you must do to grow your business.  These three calendars are:

1. List-building

2. Marketing

3. Promotional activities

Using these calendars will banish overwhelm you may feel at all you have to do to grow your business.  Having three calendars may seem like it complicates the planning process, but, it actually simplifies it. 

I found when I tried to combine all my list-building, marketing, and promotional activities into one calendar, I ended up with a massive calendar that was a paralyzing mess.  By breaking up these distinctly different activities into three simple calendars,   it made my list-building, marketing, and promotional activities easier to manage.  It will help you do the same, too.

Here are the three simple tips about how to create your own simple calendars, just like the ones I use to manage my business-building and income-generating activities with ease.

Tip #1 – List-Building Calendar

A List-Building Calendar will simply detail out for you the timing of all the different list-building activities you will do throughout the year to build your list of prospects. 

To begin building this calendar, take a pencil and write down on a piece of paper a list of the different list-building activities you intend to do.  For example, some common and easy to implement list-building activities include:

- Offer free teleseminars

- Offer to be a guest speak on other people’s teleseminars

- Write and submit articles online/print publications

- Launch Pay-Per-Click campaigns

- Speak at live events

- Blog

- Participate in various social media activities

- Submit press releases

- Networking

After you write down your list of list-building activities, plot these different activities on your List-Building Calendar.  I recommend categorizing this calendar by month, and then by week, such as January, Week one, Week two, etc.  Doing so will make it easy to see 1) how often, and, 2) what you are doing to build your list of prospects and potential buying customers!

Tip #2 – Marketing Cash Calendar

A Marketing Cash Calendar helps you to plan the different products and programs you intend to launch during the year to generate your planned revenues. 

To begin to create this calendar, first write down all the different products and programs you plan to promote in the coming year (or whatever is your planning timetable).  Then, create a goal for how many of each product or program you want to sell.  For example, you may have a product titled, ‘Information Product A,’ and your goal is to sell fifty copies at $100 each in January, for total estimated revenue of $5,000.   

Then, using the same calendar format as for your List-Building Calendar (by month and week), plot your planned launch dates for each product and program.  The launch date is the actual date you expect to be generating income from a promotion.  Also, include a column for ‘Total Monthly Revenue,’ so you can see what your planned revenue is by month, and then add it up all months at the bottom of the column to see your total planned revenues for the year.

You may want to plan a maximum of four, certainly no more than six, different promotions in one year.  The reason is it can become very complicated for you to manage promoting more than one product or program at a time.  In addition, people on your list will get confused about the different offers, become irritated, and unsubscribe from your list (which some will do anyway when you promote). 

Tip #3 – Promotional Activities Calendar

Looking at your Marketing Cash Calendar, use this calendar to plan the different promotional activities you will do for a SPECIFIC product or program launch.  This means you will have a different Promotional Activities Calendar for each individual planned product or program launch.   

To create this calendar, list each of the specific activities you will do to promote, such as:

- Mention in ezine

- Tweet about the promotion

- Write about in blog

- Lead preview teleseminars

- Write articles about the topic, addressing benefits/objections

- Send direct mail to existing clients

Then, look at the launch date, and work backwards from this date to plot out the timing, and different promotional activities you will do.  Allow a period of four to six weeks to ‘seed’ the program, and then two weeks for active promotion and launch. 

By keeping your calendars separate, and simple, this allows you to focus your energy on creating results, and increasing your income in a grander way.

NOTE: If you are a creative entrepreneur wanting jumpstart your income in 2010, I recommend checking out the Money and Marketing Magic Intensive VIP Platinum Retreat, where I will help you almost effortlessly plan your income streams, and marketing and promotional calendars for 2010.  Email me at Bonita@Bonitarichter.com for details and the application.  There is ONLY 1 opening left.

Isn’t it time to breakthrough barriers holding you back from achieving more income in your business?  What it takes to is confidence you can do it, courage to take action, and a solid plan and system to transform your business into something special.

Achieving extraordinary results in your business requires you to open up your mind, and do things differently than the way you’ve become accustomed in the past.  To help you start the New Year in a powerful way, I am sharing with you seven powerful steps you can follow to make 2010 a spectacular year for you and your business .

The seven steps to follow to achieve a business breakthrough in 2010 are:

Step 1: Discover you authentic brand identity

Step 2: Clarify your market niche

Step 3: Design a profitable business model

Step 4: Develop creative packages

Step 5: Raise your fees

Step 6: Build your credibility

Step 7: Increase your list of leads and prospects 

Step 1: Discover your authentic brand identity

Many entrepreneurs struggle with discovering their brand identity, which is something that communicates who they are, and how they want to position themselves to their market, relative to all other brands.  Without a brand identity, you look flat and lifeless to your market, and don’t communicate a personality or clear message to attract the right clients you will buy from you.

Your authentic brand identity captures the essence of who you are, communicates your values, personality, and what you stand for to your market niche.  By successfully communicating your brand identity, you will attract your ideal client, the person most likely to buy from you.   Also, what this means, is you will repel people who do not have anything in common with you, and will probably never buy from you.

Examples of strong brands and their archetypes we all know are Levi Jeans-Explorer, Lady Diana-Innocent, Nike-Hero, and Tom Petty-Outlaw.  Archetypes evoke strong, deep emotions that everyone can connect to, and understand.  The twelve ancient archetypes and primary attributes associated with them are:

1. The Innocent – Wholesome, pure

2. The Explorer – Seeker, adventurous

3. The Sage – Thinker, philosopher

4. The Hero – Warrior, change the world

5. The Outlaw – Rebellious, liberated

6. The Magician- spiritual, holistic

7. The Regular Guy/Gal – Not pretentious, straight shooter

8. The Lover – Seek True Love, intimacy

9. The Jester – Playful, trickster

10. The Caregiver- selfless, compassionate

11. The Creator – Innovative, artistic

12. The Ruler – Leader, confident

Which archetype are you?  Think about these twelve archetypes, their related attributes, and determine which one resonates most with you.

Step 2: Clarify your market niche

One of the biggest mistakes that entrepreneurs make, without fail, is they don’t have a clearly defined target market.  They think they do, that it is women business owners who have a service business, or work-at-home moms, or people who have household incomes of $150,000 or higher, or businesses involved industry “X.”  This information tells you very little about the buyer, how they make buying decisions, what motivates them to buy, and what values are important to them.  

Lack of clarity about your target market will keep your income level stuck at its current level, no matter how hard you market.  The reason is without a clearly defined market, you are marketing to everyone, and not reaching anyone. 

It is imperative to determine exactly who your market niche is, and where you can find them.  You need to know your market niche so well, that if you pass this person on the street, or you drive by their company, you can identify they are your ideal clients. 

Step 3: Design a profitable business model

Most entrepreneurs’ business models don’t work, simply because they consciously have never thought out a well-defined business model.  A business model is simply what activities you do to make money in your business.

Here are two some quick ideas how to create a better performing business model:

1. Decide on three core ways you will be paid for your topic, such as through teleseminars, workshops/retreats, and coaching programs.

2. Decide what percent of your income will come from each of these three core activities.

By doing these two simple steps, you will gain clarity about the activities you must focus on doing in your business to generate income, and you will also prioritize your activities.

Step 4: Develop creative packages

Packaging your services makes it easier for clients to make buying decisions.  The reason for this is think about your services you provide, and this includes paid-for services, as well as ones you provide for free, such as telephone and email support, a free consultation or needs analysis, etc.  It becomes quite a long list, doesn’t it?  Now, try to sell these services to your potential clients.  It becomes confusing, and overwhelming to your clients, as well as to you.  The end result is a buying decision is delayed or never happens.

Packaging your services makes it easier for your potential clients to conceptually understand what your offerings are, makes it easier for them to make a buying decision, and it makes it easier for you to sell your products and services.  Offering three different levels of packages, at three different price points, also offers more opportunity for your clients to say yes to your offerings. 

Step 5: Raise your fees

Many entrepreneurs give away too much of our personal services for free, and I have to say I have been guilty of this for years.  We give away free coaching, free consulting, free design work, and then we wonder why people don’t buy. 

The best way to raise your fees is to determine the value of the results you offer your clients.  This will convince you to change your fees overnight!

For use coaches and consultants, we typically do a needs analysis and assessment, by which our client then knows exactly what needs to be done to fix the problem.  This has to stop, because you are giving away your coaching and consulting for free.  To have confidence to increase your fees you must first determine the value of the results you create for your clients.  A simple way to do this is brainstorm a list of thirty results clients can expect by working with you.  Those results for your client could be:

• Raise your fees so you can potentially double your income in 2010
• Learn a sales process that gets people to effortlessly say “Yes” to your offers, making you more sales, a higher conversion rate
• Identify your brand archetype so you authentically and easily communicate who you are, and take out the guesswork about how to brand yourself
• Identify the right words to use to attract your target market
• Increase confidence and eliminate doubt

 Think about the top result your client ultimately wants to get from working with you, such as ‘increase income,’ and quantify the result, if you can. 

Step 6: Build your credibility

Another way to charge higher fees is to build your credibility, by being known and sought after as an expert in your field.  The more people who know about you be seeing, hearing, and reading about you in different places, the easier it ill be for you to command higher fees.  There are a number of ways to build your credibility, including:

•  Submitting press releases
• Being interviewed by a reporter
• Speaking in public
• Conducting teleseminars
• Being a guest on other peoples’ teleseminars
• Writing and publishing articles
• Writing and publishing a book
• Posting entries on popular blogs
• Becoming active on social media networks, such as Twitter and Facebook

Not only are these activities powerful ways to build your credibility, but they are also easy to do.  Pick a few activities to focus on, build your credibility and celebrity, and raise your fees.

Step 7: Increase your list of leads and prospects

Be increasing your credibility and celebrity, this will give you an opportunity to increase your list of leads and prospects, people who may buy from you.  Make sure you have a way to capture leads, people who are interested in learning more about your products and services.  Without a way to capture leads, you will have no way to follow-up with them, and they will be gone forever.

Once you capture a lead, have a very strong follow-up strategy in place.  Following up means determining how you will stay in touch with your leads, and how often.  Some ways to stay in touch and follow-up are through an ezine publication, direct mail, thank you cards, birthday cards, special offers for customers only, email promotions, or calling and emailing directly, etc. 

These seven powerful steps will position you to transform your business, and achieve spectacular success in 2010! 

P.S. To find out how I can help you achieve breakthrough results with my Money and Marketing Magic Intensive VIP Platinum Retreat request an invitation Letter and Application directly from me at Bonita@BonitaRichter.com.  This program is designed to deliver a high level of intense coaching in a short period of time, so you can make powerful decisions about your business, and take powerful action towards achieving Vision of success very quickly.  It will move you forward fast.

You probably dream about increasing your income. Yet, without a solid plan that determines, 1) how much you want to earn, 2) why you want to earn more, and what you will do with it, and 3) your action plan for increasing your income—little forward progress will be made toward achieving your income goal.

By creating a simple three-step income growth strategy, it will be possible for you to embrace the power already within you to increase your income. Follow the three steps I have outlined for you to move you forward on the path to achieving greater money abundance in your life.

1. Are You Thinking BIG Enough?

What is your current annual income level? Are you satisfied with this level? If not, ask yourself how much income you want to earn. Think about this number—what is it?

If the number you determined is less than double your current income level, you probably are not thinking big enough. The reason is that you will not have to make any significant changes in what you are currently doing to earn more money. This number also may not be large enough to motivate you into the powerful action required to increase your income. The predictable result is your income level probably will not change much from where it currently is now.

To move into a higher realm of income potential, you literally have to train your mind to think bigger. The reason is, as a culture, we are accustomed to our income increasing, on average if we have worked for someone else, about 3-5% a year; the typical pay raise for satisfactory performance in a good economic year.

You want to dream up a number that really feels larger to you. If the number you thought of earlier doesn’t get you emotionally excited thinking about it, feeling challenged, or even a bit scared about how you’re going to achieve that income level—then, the number you thought of is not large enough! You want this income number to be a stretch for you so you creatively think of ways to achieve that number.

The challenge I want to put forth to you is to think about doubling your income in the next year. This number may seem impossible, but I assure you, it is not. You can accomplish this goal by breaking this amount down into four 90-day periods. This means you will be increasing your income a minimum of 25% over the next 90 days, from what it currently is now.

Action Step: Think of an annual income amount that is at least double what you are currently earning. Write this amount down on a piece of paper. Now, take the number you wrote down and divide it by four.

For example, if the annual amount you wrote down was $100,000, dividing by four equals $25,000. This number is your 90-day income goal. You are on the path to doubling your income in one year!

2. Why Do You Want to Earn More?

Why do you want to earn more? What will you do with this money? Will you invest in your retirement, pay off debt, or invest in your children’s college education? The money “why” aligns your passions with your efforts. In order to take the steps you need to increase your income, you need to feel an emotional charge for the reason—or the “why.” This becomes a powerful motivator to do what activities you must do to increase your income.

Action Step: Write down one money “why” you want to increase your income. Feel passionate about this reason, and what you will do with more money in your life.

3. Create a Plan to Increase Your Income

You have tapped into your new income amount and your money “why.” Now you need a plan about how you will achieve your income goal. Start thinking creatively about the programs and services you will offer, develop a promotional strategy, and get selling! Be creative about what you can do to generate this income. Again, you are thinking in a 90-day timeframe about the activities and tasks you must do to create this income.

Action Step: Write down every single program, product, and service you will sell or launch in the next 90 days. Include the quantity and dollar amounts of each item. Make sure the dollars you plan to generate equals your 90-day income goal in the first step.

This simple three-step income growth strategy works wonders to help you pay mindful attention to your money goals, and creatively kicks you into action to double your income in the next 365 days.

Do you feel your business is just “sputtering along,” and not gathering the steam you’d like to fuel it’s growth?

If this is true for you, designing a profitable business model includes some key components and lead generation activities you may be missing.

A business model is simply what activities you do to make money in your business. Missing just one major element jeopardizes the ability of your business to achieve the income results you desire. The good news is a viable, profitable business model isn’t hard to create. I have clients who’ve used the same tips I’m about to share with you to grow their own businesses into multi-6-figure empires.

Following are some quick ideas and tips you can use to compare your current business model and lead generation activities. If you find you have some gaps in your money-making plan, simply apply the following ideas, and you’ll be on your way to creating a better performing business:

Define Your Business Model

• Decide on three core ways you will be paid for your topic, such as through teleseminars, workshops/retreats, and coaching programs.
• Decide what percent of your income will come from each of these three core activities.

Identify Your Signature System

• Create a signature system; be known for something (such as how to help others make more money in their service business, or how to create a brand identity).
• Think about steps you take a client through to achieve a result; this is your signature system.
• What are your clients repeatedly asking for? This could be your new information product.

Create Your Profit Pyramid

• Create a profit pyramid for each product and service your offer; include a minimum three levels, at three different price points.
• Example: the first level will be your free gift, the second level will be an eBook or home study system, and the third level is your “big ticket” item.

Create Your Website, eZine, and Blog

• Be sure you can collect the names and email addresses of people who visit your website. These people are warm leads.
• Start publishing an eZine so you can keep in touch with your prospects, develop a relationship with them, and eventually promote and sell to them.
• Start a blog. Google loves the contemporary nature of blogs, which will help with your Google ranking.
• A blog gives your readers a chance to respond to you, comment and hold conversations with each other, which in turn builds relationships and strengthen the bonds of your “tribe“ or followers.

Build Your List

• Leverage your list-building activities. Think about how you will connect with the most people, with the least effort.
• List-build in any number of ways, which may include; offering free teleseminars; be a guest on other peoples’ teleseminars; offer a free special give-a-way, such as a bundle of your articles, templates, etc.; launch a direct mail campaign; advertise; use Pay-Per-Click campaigns; and get a strong business referral network working for you.
• Also consider public speaking, press releases, and social networking.

Develop Your Customer Service Strategy

• How will you create raving fans? Think about what would delight them, offer it, and reward them for buying your products and services.
• Read Raving Fans: A Revolutionary Approach to Customer Service, by Ken Blanchard and Sheldon Bowles

Use the tips above to increase momentum, and fast-forward you toward creating a profitable business model that’ll help you achieve the income goals you desire. To learn about more tips, templates, and checklists how to create a recipe for marketing success visit www.bonitarichter.com/7-step/.