If you want to grow the sales of your business, squeeze some oranges.
Okay, I don’t literally mean ‘squeeze oranges.’ What I’m talking about is taking a look at the assets you’ve created in your business, and doing more with them. Another term for squeezing is leveraging. (I thought squeezing was more fun!)
What you want to “squeeze” are the assets in your business, so you can get more out of them. Think of your company’s assets as a basket of oranges. These oranges are a number of things, such as:
- Products or services you’ve developed
- Clients
- Employees, virtual assistants, contractors relationships
- Marketing materials and methods
- Key referral resources
This basket of oranges is already creating a certain amount of income in your business. The best way to make more money in your business is to:
- Create a second basket of oranges (more assets)
- Squeeze harder on the basket of oranges you already have
My choice? Squeeze harder on the basket of oranges you already have (choice #2).
It’s my experience that most entrepreneurs wanting to grow their businesses take the much more difficult, expensive, and time-consuming route of creating a second basket of oranges.
The reality is many of your existing clients will buy more products and services from you, if you proactively tell them how else you can help. That’s why it is so important to talk with your clients frequently and find out what are their probelms, and needs.
Therefore, my suggestion is get squeezing!
The fast track to growing your business—and your income—is to increase sales to an existing market.
This means you go after the same or similar market with your existing products or services. What you will do differently is you will market more proactively.
Revitalizing your marketing strategy may mean you’ll have to tweak, revise, or re-price some of your existing products or services. The good news is you don’t have to totally revamp them.
It’s unnecessary to create new products and services, or market to a new market unless:
- Your product is out-of-date, or is no longer competitive
- The market you’re promoting to is extremely small, shrinking, not viable
Now, you’re squeezing your oranges!
So, if you want to grow your business and your income, the best way is to develop a smart, comprehensive marketing plan for your current products and services, and market…building on what you already have in place.
To learn more about how to create a marketing growth plan guaranteed to work visit http://bonitarichter.com/7-step/
