Speaking Success: Break Through the “Ho-Hum” Barrier
One of the fastest ways to grow your list of contacts and get new clients is to speak to an audience brimming full your ideal clients. However, for your speech to be a success, you want to make sure it is memorable. (And not boring!)
To get you thinking about “what is” a forgettable and mediocre speech, here are a few questions to ponder…
How many speeches did you attend in the last year?
How many of them do you remember?
How many of the presenters’ names do you recall?
Hmmm…thought so…not that many. In this article I’m going to share with you 4 uncommon speaking tips to turn your speeches from mediocre to unforgettable, so you attract more clients and generate more income in your business.
4 Uncommon Speaking Tips
Imagine you are speaking to an audience of 50 people, and they begin shouting out these emotional outbursts as you give your talk:
“Ho-hum!”
“Why bring that up!”
“For instance?”
“So what?”
Even though people probably won’t shout these words out to you while you’re speaking, I can assure you these thoughts may be going through their minds! Here’s how tomake sure this doesn’t happen to your audience.
1. “Break the ”Ho-Hum” Barrier
Have you ever attended a speech or seminar where the presenter started something like this?
“Today, we are going to talk about 5 strategies to market your business…”
Ho-Hum!
It’d be much more interesting to start this same speech with,
“The median income of a coach in 2011 was $29,100…”
The most critical principle of giving an effective speech is your opening must electrify your audience and shake them awake. Otherwise, you’ve lost their attention before you even gave them one piece of useful information.
Strategy: To get your audiences’ attention make a startling statement or provide an interesting, little-known fact to evoke curiosity to perk peoples’ ears up.
2. “Why Bring that Up?”
You’ve crafted your opening line. The next thing to do is imagine your audience shouts at you:
“Why bring that up?”
This is your invitation to tell your audience why they need to know the information you’re sharing with them. And, how it will benefit them in a direct way.
Strategy: Emotionally connect with your audience. To do this connect the “why” with one of these three powerful emotional drivers:
1. Money
2. Love
3. Health
Tie in what you are saying to one of these three topics, and you’ve got them hooked.
3. “Examples, Please.”
Next, the audience quips, “For instance?”
What your audience wants is at least one specific, persuasive example of the point you’re making.
A powerful way to communicate this is through telling stories, which bring your points to life.
Strategy: Flesh out and practice telling stories to illustrate your points. Incorporate them into your speech for every point you are making.
4. “So what?”
Finally, your audience says, “So what? What do you recommend we do about this?”
Give them action steps they can take to solve the problem. Shine a light in the darkness to show them the best way out, and you’ll become their heroine. (or hero)
To attract new clients when speaking you must craft your speeches to be emotionally engaging (not boring) and memorable.
Use these four tips to put your speeches to the “mediocrity” test. Doing so will help you create powerful, influential speeches that people will listen to and remember. And, you’ll attract new ideal clients into your business!
Next week I’m announcing a FREE teleseminar how to speak and attract clients who want to hire you on the spot. Stay tuned for information how to register for this FREE training on this topic!
