Take the quiz and find out. Answer each question honestly. Your answers will shed a light on gaps in your marketing plan and help you identify areas for improvement.
For each statement below, choose the best answer.
1. One of the first things I have scheduled to do each day on my calendar is:
A. Call to follow-up with prospective clients or connect with joint venture partners
B. Check my Twitter, Facebook and other social media feeds and post or comment on others’ updates
C. Check my email – or go through the cards of people I met the last few weeks and send them an email to see if they need my services
D. Do the laundry, clean the house or do whatever needs to be done before I start work
2. The number of times per week I get out to meet new people is:
A. 2 to 3 times per week – I am focused on meeting new people, as well as people I already know to foster deeper relationships
B. I rarely get out to live events because I’m focused on building an online business
C. I may get out 1 time per week, but sometimes I don’t
D. I rarely get out
3. If I were to estimate the amount of time I spend on Facebook, Twitter and other social media DAILY – for work – I would say that I am online for:
A. 30′ – 1 hour total
B. 2 – 4 hours total
C. I do social media daily maybe 1 or 2 times per week
D. I rarely do social media for business purposes
4. In an average week, I spend this much time doing marketing and sales activities:
A. 8 hours – or even more if I am delivering discovery sessions to prospective clients
B. If social media counts as marketing, about 15-20 hours per week
C. 1 – 3 hours per week
D. I am not sure how much time I do marketing or sales, it varies from week – to -week
5. When it comes to launching new programs and making offers, it can be described as:
A. ”Planned” – I know what my next three launches and offers are going to be
B. “Connected” – I listen to what people want and then offer something according to what I hear
C. “As Needed” – When I need cash flow I decide then what to offer. I generally don’t have things planned out in advance
D. “Hopeful” – I don’t have any offers planned, because I plan on getting most of my business by referral and word-of-mouth
6. For the most part, I feel this way about my marketing plan:
A. ”Optimistic” – I have a plan to market my business and I work it, and course-correct as needed
B. “Raring to Go” – I’m spending a lot of time on social media and have a lot of friends and likes on Facebook and a lot of Twitter followers – but it has not converted to sales – yet
C. ”Anxious” – I am not sure what is working, and what isn’t working, so I keep trying a lot of different things
D. ”Okay” – I’m sure business will start coming in soon
7. In a typical week I have this many conversations with potential clients:
A. 3 – I have a steady flow of people interested in working with me
B. Hard to say – when I email my list and offer sessions I get some takers, but this doesn’t happen every week
C. 1 to 2 – the weeks after I network and meet new people
D. 0 to 1, but usually none – since I don’t network or speak much – I am waiting for referrals and word-of-mouth to take off!
8. When it comes to marketing I generally use these tactics on a weekly basis:
A. A mix of offline (networking, speaking, attending live events, leading workshops) and online (teleseminars, online joint ventures, article distribution, social media) – I invest time doing both both
B. Mostly online. I do a lot of social media, and offer teleseminars or am part of a joint venture – I network or speak here-and-there, but don’t have a networking or speaking plan – except online
C. I do both offline and online activities, but only do one or the other a few times per week
D. I don’t have a weekly marketing plan, because I do things as I need to do them
Mostly As = “Superstar!”
Congratulations! You have a great understanding that marketing is one of the most important activities to do in your business. You also regularly implement a mix of online and offline tactics which increases your visibility and expands your reach. You are goal-oriented and have a plan. There’s a great chance you will meet your goals. To supercharge your marketing, continue to refine your market, message, and offerings.
Mostly Bs = “Social Butterfly”
You are no doubt busy every day. The problem is spending too much time on social media may seem like a good investment in marketing time, but it probably won’t pay off in the way you’re hoping.
Social media is great for building community and conversations. But, it takes a very long time to convert social media followers’ into paying clients. You will grow your business faster by incorporating some offline marketing activities into your marketing mix. By decreasing the amount of time you spend on social media each day, this will be easy to fit into your schedule.
Mostly Cs = “Invisible”
You’re doing some marketing, so good for you, But, you’re not doing enough, and enough people aren’t “seeing” you. Include some more offline marketing activities, such as networking, speaking, or becoming part of joint ventures.
Also, be aware of how much time you’re spending doing things like refining your website, re-doing your business card or logo – i.e. what’s called “hiding out” You’re busy, but no one is seeing this work. To get client now you’ve got to get yourself out there and become visible.
Mostly Ds = “Hobbyist”
Chances are you’re treating your business more like a hobby, and aren’t taking it seriously enough to grow a viable business. This isn’t a bad thing if having a hobby business is your intention or if paying the household bills and funding a future is not dependent on your business or income.
Referral and word-of-mouth marketing doesn’t work until you’ve built up visibility and credibility. Get out there! Work with mentor who knows about marketing and will help you create a plan.