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I’m sure you’ve often been told by well-intentioned and seasoned networkers you must “build relationships over time” before you can expect to get new clients from a networking or meet-and-greet event.

Well, I’m here to tell you this is a fallacy, and simply not true. I’ve met many people for the first time, and turned them into new clients in a matter of days—not months or years.

If you have specialized and valuable programs to offer, and a specific chosen niche, you can get new clients at the very next networking meeting you attend. Here’s how to do it.

1. Determine your goals

What’s your goal for the meeting you’re attending? Is it to find potential clients for a new program you have in mind? Is it to extend your reach through people at the event to their contacts? Is it to find new speaking gigs?

Go to the event with a purpose.  Have one goal in mind, know what type of person you want to meet, and the number of key contacts you want to make.

When you meet people, first, focus on creating connection and a relationship before you start talking about your business and pushing services. Then, if they seem to fit what you’re looking for, offer information about your business, a program you’re offering, invite them to a valuable Discovery Session with you.

If they seem connected to the type of client you’re seeking, give them “little soldiers’ to hand out to others. Little soldiers are items they can pass along, such as a CD with valuable audio content, bookmarks, and booklet, anything you can think of giving. Be creative!

2. Showcase your unique brand essence

Having a unique brand essence lets you showcase how you “stand out from the crowd.” This includes communicating your market “position,” what you stand for, who you help, and how you help solve specific problems your niche is experiencing.

It also means presenting yourself in an authentic manner. Being “in authenticity” ties in with your values and expertise you bring to the table. It also includes your unique style of preferred dress, and how you speak, the words you use, and how you carry yourself. For example, do you want to be seen as confident?

Be sure you’ve claimed a unique position in the market for your chosen niche. Know what problems your niche is struggling with, and how you help. Be in touch with your values, expertise, and personal style. Think about how you will project this when meeting people.

3. Follow-up

When you’ve met people you’d like to work with, connect by email or telephone (telephone is better) within the next 24 hours. Invite them to schedule a Discovery Session, to be added to you list, set a date for a speaking event. Connect via Facebook, LinkedIn, Twitter, etc.

Note: In my experience networking, very few people do a good job of following up. And, that’s why they don’t get the number of clients they are seeking! Follow their advice of “it takes a year” to get new clients, being part of a group, and your income will suffer. Just like theirs.

The next time you are attending a networking event refer to these tips. I can almost guarantee you, you will leave the event with solid leads that translate quickly into new clients!

Getting new clients can seem overwhelming.  Most every entrepreneur says they “do marketing.” 

But, the truth is, creating a marketing strategy and implementing it is the most difficult skill for entrepreneurs to master.

And, not mastering this skill means an entrepreneur is very likely to “take themselves out of the game” of business ownership.

Here are 4 steps how to begin to market your business more effectively so you get new business and clients.

 Step 1: Choose a lucrative niche you will serve

Without a strong niche, it is impossible to grow a thriving and successful business.  A lucrative niche is comprised of people who are in “hot” markets, such as small business, marketing, executive coaching, health and wellness, and relationships, to name a few.

Your chosen niche, or ideal client, also must have a history of investing in your type of services.  Size matters, as well.  Your chosen niche has to be large enough to generate sufficient income for you.

Look at your niche (if you have one).  Is your ideal client part of a “hot” market?  Do they invest in themselves  and the type of services you offer?  Make a list of 10 places you can find your niche so you can market to them.

Step 2: Identify a specific, urgent problem you’ll help your niche solve

If you struggle to get people to pay you for what you do, you’re not addressing a specific, urgent problem they need solved TODAY.

Examples of problems people DON’T invest in are how to:

• get rid of guilt
• build confidence
• create life balance
• find joy
• etc

Of course, these are all excellent areas people want to improve in their lives.  BUT, and this is a BIG but, they will not typically invest money to solve these problems.

People WILL invest their money in one of these main areas:

•  Money
• Relationships
• Health and Wellness

There are many “subcategories” you can derive from the three main categories above.

To attract your ideal client, determine which of the three main tracks above you can “speak” to in your marketing when addressing your niche’s urgent pain. Brainstorm subcategories.  Examples of subcategories of ‘money’ are, 1) how to start a business, 2) how to jump to the next pay scale in a career and,  3) how to build wealth.

Your marketing message must “speak” to the problem your niche is having within a chosen category. For example, someone may be choosing to start a business to increase their income. 

The “pain” they’re experiencing is they’re confused how to start a business, they’re wasting time, wasting money, and losing out on income.  These are all specific, urgent, daily problems someone starting a business may feel.  The marketing message will speak to these pain points, and results/outcomes someone will receive by investing in a particular program.

Step 3: Communicate how you’re unique

Many entrepreneurs struggle with knowing how they are unique in the market.

‘Uniqueness’ comes down to branding, choosing an ‘open’ position in a market, and unique programs offered.  When all three of these elements are combined a unique marketing stance is created.

To stand out in your market determine your brand archetype and personality,  strengths, values, design elements, market position, unique message (30-second infomercial, tag line, web site content, e-newsletter, etc),  and create your own unique systems (what you do to solve your ideal client’s problem).  Note: this part of developing a marketing strategy is the most difficult for many entrepreneurs to master.

Step 4: Implement your marketing plan

Once you have your ideal client and niche figured out, the specific and urgent problem they struggle with, and how you’re unique, you must then do a marketing plan, and implement it!

Look out over the next 90 days.  Set a 90-day income goal, and figure out, 1) what programs you will offer, 2) at what investment level, and, 3) the number of people you’ll serve.  Then, for each day, do 2 to 3  marketing activities to grow your business. 

Creating a marketing strategy that gets you new business and clients is not easy.  By focusing on who you’ll serve, what problem you’ll solve, how you’re unique, and implement a consistent plan, you’ll improve your marketing success and build your business!

SOLD OUT If you struggle to get people to pay you I can help.  I have ONLY 2 openings in my Niche Breakthrough Secrets and Brand Your Brilliance Master Mind Programs.  Find a lucrative niche that will pay you, create a unique brand identity, and get noticed by your market, and market less and make more money.  All this is possible for you.  All you have to do is say “yes.”  Contact me at (847) 989-0513 to schedule an interview in this exclusive program.

The fragrance notes and impression of a perfume’s scent begins from first application to the last lingering hint of the scent. 

Perfume is like the essence of your brand.

What is the impression your ideal clients have of your brand?  Is it fleeting and evaporating quickly, largely being unnoticed?  Or, is it rich, deep, unique, and lasting?

A Melody of Notes

A perfume’s fragrance is described as having three sets of notes which harmoniously unfold over time: the Top Notes, Middle Notes, and Base Notes.

The immediate impression is formed by the Top Notes, and is VERY important to be able to sell a perfume—and your brand.

Like perfume, your brand must form a positive and attractive first impression to your ideal clients.  If your brand seems like every other brand, it won’t garner the attention you and I both know it deserves.

The “Top Notes” of your brand must be unique and differentiated, and targeted to a specific audience—your ideal clients.  Your brand personality, position, and message must capture your audience’s attention, or no one will pay heed to what you’re “saying.”

The Middle and Base Notes form the “heart” of your brand.

Once the Top Notes have evaporated and you’ve captured your ideal clients’ attention, you then have to create connection and build relationship.  Doing this forms a rich, deep, powerful and memorable brand.

So, how do you create a brand your audience wants to buy?  Here are three quick tips to help you.

Tip #1. Create a Unique Brand Position

First, realize your clients want to understand how you’re unique and different, but find it confusing with brand positioning messages that seem copycat, just like everyone else’s.

Here’s an example…

When I was in Tucson, AZ last month at Kendall Summerhawk’s Leap Conference, I easily met twenty different ‘6-Figure coaches.’

Each of these coaches was positioning themselves exactly the same way, or so it appeared to my eyes and ears.  I knew each of them was unique.  Yet, it was impossible for me to tell what was different and special about each of them.  The result: none of them stood out in my mind.

Clearly, with more than one 6-Figure coach in the room, that was proof positive to me of what NOT having a unique brand position looks like!

Assess your brand to see if what you are offering is unique in terms of your market position.  If not, find a new position that you… and ONLY you … can own.

Tip #2: State What You Promise

Your brand promise is the expectation you presented to your clients.  It’s what you want to be remembered for, and how you differentiate your brand from others.  It also generates desire and favorable emotions.

There’s also an element of consistency and longevity associated with your brand promise, which over time, fosters loyal clients.  The brand promise is the essence of your brand delivered.

What’s your brand promise?  Your tag line is one place to look.  What are you saying?  Is it unique?  Is a benefit stated?  If everyone else is saying the “same thing,” create a new message.

Tip #3. Discover Your Brand’s Image and Perception

Image and perception are everything.  Rather than emulating others (which doesn’t make your brand unique), figure out what sets you apart.

Ask some trusted contacts to honestly tell you what they think your brand image and perception is.  What is special and stands out about you?  Do they know what are your special capabilities, experience, training, knowledge, etc?   If they can’t immediately tell you how you’re unique, you have some work to do!

To develop or shift your brand’s image and perception increase marketing activities.  Communicate to your audience frequently with purpose, clarity, and consistency.

By applying the three tips I gave you, you’ll be able to create a powerful and lasting impression of your brand that attracts plenty of loyal ideal clients!

How do you get potential clients to notice you exist?  You have only two seconds to capture your audience’s attention before they zone out, tune out, or flip the channel.

Here are 3 tips about how to get potential clients to “stop on your channel” and invest with you!

Tip #1: Hold a unique space in the minds of clients

To be noticed and remembered by your prospective clients, you’ve got to claim a unique position in their minds.

When our clients (us included) hear a particular company name, brand, or persona, we immediately want to “place” them in a unique drawer in our mind.

For example, Tony Robbins is in the “NLP” drawer in my mind.  BMW is the “Ultimate Driving Machine” (performance).  Harley Davidson means “freedom” and rebel, to me.

For your business, you want the same thing to happen!

Think about whom else sells similar programs and services as you do.  What “drawer” in your mind do they occupy?  Is your drawer different?  If not, come up with your own unique space. 

Tip#2: “First in mind” counts BIG

Being “first to market” holds an enormous advantage, because you can “claim” the drawer you want in the minds of your prospective clients.

Being “second one in” — even if BETTER than the first — you will have an extremely difficult time displacing the first business in clients’ minds.

Are you first to market, an Original.  Or, are you a “Me2,” trying to be “just like the leader?”  If you think you’re a “Me2,” find a new drawer!

Tip #3: What to do if you’re NOT first

As I mentioned, you’ve got to be first in your clients’ minds to get noticed and be ‘top of mind.”  If you’re not first, here are ideas how you can create your own space:

• Get creative and come up with a new, never-before-heard-about category (Me – $110K mentor)
• Relate yourself to the number one brand (Avis – “We’re number 2, but we try harder”)
• Be an alternative to the first brand (7-Up – the “Un-cola”)
• Name your programs and services with memorable names that conjures up images to help position product (Diehard – batteries; Head and Shoulders – dandruff shampoo)

The key point to remember is you’ve got to be unique to get noticed, and successfully get new clients.  Standing out makes you special, and an obvious choice WHY someone should choose to work with you!

Be sure to sign up for my FREE teleseminar, Are You a “Me2″ or an Original? 3 Tips How to Step into the Spotlight and *Sparkle* So You Get Noticed and Get Business!  Many women entrepreneurs struggle with the question, “How am I different from everyone else?”  The reality is in today’s world, it’s “Be Distinct or Be Extinct.’  Each of us is like a rough-cut diamond, ready to be cut, shaped, polished, and showcased on black velvet for our market to see.  In this program, I’ll share with you 3 tips how to “kick it up a notch” and turn the spotlight onto YOU, so you attract an audience, captivate a crowd better than anyone else in your industry… and get new business!  Watch my e-newsletter for details how to sign up!

Whatever you are marketing is a battle for the mind of your audience.   Getting noticed is everything.

When I mentor my clients, recurring themes I hear are —

“How do I get noticed?”

“How am I different from everyone else?”

“How do I get the word out about what I do?”

Many women entrepreneurs struggle with how to brand and present how they’re different, so they end up copying someone else who is successful…making them a “Me2.”

Me2s aren’t original or attractive. It’s like a tribute band. No matter how good they are, they still aren’t the “real thing.”

Here’s a perfect example of what I am talking about…

Over 4th of July holiday weekend, my husband Robert and I vacationed in Saugatuck, MI. Street side was a man selling CDs, and he had recorded Barry White songs. He sounded good. But, not as good as Barry White.

The thought occurred to me, if I wanted to hear Barry White songs, why wouldn’t I just buy a Barry White CD?

One of the things I’ve learned (partly by accident and mostly by experience) is the *magic* about how to capture the spotlight and get attention. And, I didn’t do it by being the LOUDEST person in the room. (Heavens no!).

What evidence do I have to know this? After I speak, people line up to talk with me (maybe you’ve witnessed this yourself). And, wherever I go people say, “I’ve heard about you.” And, I haven’t needed to market much at all to get new clients, because they seek me out to work with me.

In today’s world, it’s “Be Distinct or Be Extinct.” Each of us is like a rough-cut diamond, ready to be cut, shaped, polished, and showcased on black velvet for our market to see. You’ve got to know how to turn the spotlight onto YOU, on your brand, so you attract an audience and get new business! And, being a Me2 isn’t the way to do it.

So, how do you get noticed?

First, let me ease any worries you may have about not being the most visible superstar in your industry. You don’t need to be the industry leader to still be a star! There is plenty of room for memorable co-stars, and you can certainly be one of them.

But, you do have to be distinct in terms of:

1) what you offer

2) how you position yourself in the market

3) how you present yourself to your audience

Also, think about your brand. Do you “live your brand?” Are you communicating the essence of your brand to attract your ideal clients? Are you putting forth a sparkling and attractive personality? Are you dressing distinctive? (Or, are you dressing like you’re “supposed to?”) Do you have a clear message for your audience? Are you playing the part of an Original or a Me2?

What about your 30-second infomercial? Is it the typical corny and boring one most people blurt out? Is it too long…too full of facts and information…and boring? (people tune out boring)

Think also, about what it REALLY is that you are selling.

For example, Rolex doesn’t sell watches; they sell luxury. Campbell’s Soup doesn’t sell soup; they sell nostalgia. Volvo doesn’t “sell” cars; they sell safety. One thing all these products have in common is they create an emotional response in their targeted customers. And that, my friends, is what it is all about; drawing out an emotional response in your clients to help them make a decision to buy from you.

To help you blossom into the true Original you are, my coach’s request this week is for you to think about 1) what you are really selling, and 2) what type of emotional response your ideal clients to feel.

Be sure to sign up for my free teleseminar, Are You a “Me2″ or an Original? 3 Tips How to Step into the Spotlight and *Sparkle* So You Get Noticed and Get Business!   I’ll share with you how to “kick it up a notch” and turn the spotlight onto YOU, so you attract an audience, captivate a crowd, and get new business! Watch for details how to sign up in next week’s e-newsletter!

Do you ever feel like you know you’re special, and have something unique to offer, yet no one else seems to notice it?

Well, maybe if you marketed your business more, maybe that’ll do the trick, and people will finally notice and buy from you.

The truth is, the REAL reason no one is buying probably isn’t because you’re not marketing enough. 

Sure, maybe you have to ramp up and do more marketing activities… do marketing more consistently… and stop “hiding out” by continually tweaking your website or marketing materials.  Marketing more may help.

But, imagine if you diligently marketed more, would you be guaranteed you’d be succesful “getting the word out” about your business, getting noticed by your ideal clients, and getting more business?

More marketing MAY NOT equal more customers.

The reason is, because even though you are “marketing enough,” you are not getting noticed by your ideal clients.  Let’s face it.  There’s a lot of noise and distractions in the marketplace.

What’s the solution?  You must create a well-positioned brand that STANDS OUT and glitters, sparkles, and attracts your ideal clients’ attention.  You know the expression “All that glitters is gold”?  You have to sparkle to get noticed!

“Spotlight” Self-Assessment

Your brand is your audience’s perception of you.  And, it is up to you to shape that perception (or someone else will).

Here is a quick self-assessment you can do to see if you are ready to step into the spotlight and get noticed (more marketing WILL help you attract more clients) —

or, if you have some more work to do to before you’ll be able to attract your ideal client (more marketing WILL NOT help you attract more clients).

Answer “yes” or “no” to the following questions:

♦ Do you *glitter and sparkle* in public? (people seek you out)

I suggest you be a “better version of you” when in public.  Kick up your personality a notch.  This doesn’t mean become louder, because we filter out noise.  Be engaging, host-like when you are networking and meeting people.

♦ Do people say they’ve heard of you?

By meeting people, being engaging, and getting involved, you’ll begin to stand out.  Public speaking is a great way to get known and build credibility and celebrity.

♦ Do followers act on your information and advice?

I suggest when speaking, take notice if people are writing what you say down.  Solicit feedback about whether what you’re advising people on is working for them. 

♦ Do you have a distinct persona? (look, language, philosophy)

Do you dress and speak how you’re “supposed to?”  Or, do you have your own unique style and view on subject matter.  Be confident to shine and be yourself, and not melt into the background.

♦ Do you have a clear niche carved out?

I suggest your niche be specific, viable, and yours to own.  I know this topic seems so over-cooked you can put a fork into it… and this is the very reason why it continues to be a stumbling block to success, because not enough attention is given to niche-ing, and becoming specialized in who you serve.

♦ Do you have your own position? (you own a category in the market)

Which drawer do you fit in?  Carve out a specific position that you can own in your market.  Is everyone else a “6-Figure” coach?  Then find a new position!  (I am revealing my new position shortly.)

♦ Do you know what you’re selling? (results, outcomes, feelings, values)

Know for sure what people are buying from you.  And, it’s not writing services, marketing help, or a website.  It’s something MUCH more important to your ideal client!

♦ Do you know what you stand for? (your unique philosophy, a manifesto)

If I’m not speaking my mind, and having a few people unsubscribe from my list when I get on my soapbox, I know I’m being too “plain vanilla.”  Don’t be afraid to be yourself, and take a stand for what you believe in… and what is possible for your clients and followers.

♦ Do you do business with, hang out with, and learn from influential people?

You are who you spend time with.  Learn from successful people, model them.  You are silly if you don’t.  (Okay, I’m speaking my mind here.)

♦ Do you have a great 30-second infomercial?

Don’t be “Ms. Bore Me Some More” or “Mr. Yackety Yanderson”.  Tell a story about you, and how you help so it is memorable to your audience.   

♦ Do you know if you’re an exotic truffle or an everyday Hershey’s bar?

What brand personality and perception do you want to put forth?  Are you beer or fine wine?  Speak, dress, and ALWAYS be the part when in public, even when shopping on Saturdays when you might run into someone who knows you.  “Live your brand!”

♦ Do you get fan mail? (do people let you know how much they love your work?)

The more “Yeses” you have, congratulations!  You’re probably easily attracting people who want to work with you.  People seek YOU out, rather than you having to chase after them to become a client.

Have more “Nos”?  Then, you have some work to do to create a glittering, attractive brand persona that attracts your ideal client.

Once you “glitterize” your brand, you’ll find that marketing becomes easier, you’ll market less, and you’ll get more business because you stand out in the spotlight!

I am REALLY excited about a *BRAND NEW* program I am creating that will help your brand stand out in the SPOTLIGHT and get noticed, so clients come to you — and you can stop chasing after clients once and for all! (YEAH!) 

It would be a rare bird-of-a-solo entrepreneur, indeed, who’d say they’re not interested in growing their income, and the profits in their business. 

So many solo entrepreneurs dream of building a thriving business.  However, ask them how they’re going to do it, and they hesitate because they really don’t know what it takes to build a 6-Figure+ business.  The reason is because they don’t have this specific experience or knowledge.

And… this is where the cracks in the “6-Figure Business Dream” appear.

That’s why in this week’s article, I decided to share with you a list of required components you need to create a successful business.  In no way is this list exhaustive.  It will get you started evaluating cracks in your business’ veneer, and identify areas you need to give attention to fix, and get help with.

Building Blocks of a 6-Figure+ Business

I created a mind map last Saturday (I’m kind of a geek, I LOVE charts and tools), where I brainstormed the building blocks needed to create a successful business, specifically a high-income 6-figure+ business.

In this mind map, I came up with over 150 different specific skills, knowledge, and activities a solo entrepreneur needs to “know and do.”  It’s no wonder solo entrepreneurs become overwhelmed!  This breaks my heart wide open, because only about 15% of solo entrepreneurs get the help they need from experienced mentors and coaches, whom they can model to achieve success.

I can’t share with you my entire mind map, because it’s part of a new signature system I am creating, my Millionaire Entrepreneur’s Business and Marketing Mastery Path.  But, I will share with you the broad categories.  Review them, and see where your business may have “cracks in its veneer:”

• Lucrative and authentic-to-you market niche (focus marketing efforts, market less, sell more)
• Client-attractive signature system (step-by-step system to solve problem)
• Authentic personal brand (archetype, story, design, external and internal, essence)
• Profitable business model (activities you do to make money)
• Multiple packages and programs that solve an urgent problem (offerings at various price points)
• Leveraged strategies (multiple ways to deliver content; 1-to-many marketing)
• Profitable high-end offers (less work, make more money, create more impact)
• Value-driven pricing strategy (profitable, charge the value of what you’re worth)
• Mastery in—a) how to make money, and— b) keep more of the money you make
• Purposeful cash flow planning and marketing of programs (to meet income goals)
• Successfully overcoming fears, doubts, limiting beliefs
• Authentic sales enrollment conversations (client makes a decision to work with you)
• Juicy vision, bold goals, objectives, action plans (dream it, implement it)
• Passion (the juice that gets you up in the morning)
• Regular high-value content e-newsletter (follow- up and sales tool)
• Profitable teleseminars that—a) sell, and— b) teach fabulous content
• Skilled to speak, network, build joint venture partnerships to generate leads
• Smooth selling from the stage (lead generation and sales skills)
• Relationship-building workshops and master mind retreats (leading is a valuable skill)
• Online marketing strategies and tactics (lead generating website, back-end business tools)
• Offline marketing strategies and tactics
• Emotional copywriting (for website, sales letters, articles, etc.)
• Courageous coaching skills (challenge clients to achieve more)
• Ethical persuasion through credibility
• Spotlight yourself by building celebrity (get known)
• Communications strategy (Big Idea, 30-Second, problem you solve for who)
• Valuable content (organize what you know into a saleable format)
• Time management (focus on revenue-generating and activities you enjoy and are good at)
• Profitable marketing launch sequence (online and offline)

If you look at this list, you will quickly realize that all these elements represent multiples of systems you must create to build your business.  Working with a successful mentor means they’ve already created the systems YOU need.  That’s why working with someone who already has this figured out is sooooo valuable.

My coach’s request of you this week is to review the list of business-building components, and choose one you will focus on improving.  Make a 30-day goal and action plan.  This plan will detail out how you will improve this area of your business.

You can get help by researching online, buying a book or other content, attending a workshop, taking a class, or seeking 1-on-1 help with a mentor.  Persistent and daily forward movement will ensure you achieve your goals, and dreams.

I am growing my business, and have opened up 5 spots to mentor with me.  I specialize in the artistry of 6-Figure business and marketing development systems, and mentor women entrepreneurs who struggle to get new clients and grow their income, how to transform the dream of their business into a financially rich 6-figure+ business, so they increase their income, and create financial security in their lives.  To qualify for a FREE 30-minute coaching session or to apply to one of my programs, please contact me at http://bonitarichter.com/contact/.

Kathleen Nelson
kathleennelsonfineart.com
Program: Breakthrough Secrets: How to Become Irresistible to Clients teleseminar training series

What did you get out of the program that will help you grow your business? How to be more organized in my approach to getting new clients, and how to proactivley invite clients into my world, rather than waiting for them to show up. The scripts, Done-for-You templates, and worksheets Bonita provided were so helpful, and saved a lot of time implementing what I learned.

What did this program clarify for you? I needed more guidance how to make my offerings concise and to-the-point for the client, so they knew exactly how my services were unique, and how I could help them, so they would invest in my services more readily.

What were you excited about learning in this teleseminar series? We learned new ideas to reach our prospective clients, and how to create programs that we could charge for higher fees, because of the added value. It also made me feel more energized to extend myself “outside of the box”. We learned how to be creative in designing and presenting our offers to clients, and how to be genuine, and not “salesy.” It increased my confidence that I can get new clients, and be successful.

What success have you achieved? I was invited to be a vendor to showcase my renderings of homes/businesses for a home builder who was having an open house. I welcomed the invitation to showcase my product to many potential clients and homeowners, and get some new prospects to follow-up with. Now, I have the confidence to know how to present my work in the best way and get new clients more easily. I know what I learned will help me get new clients!

I just learned the definition of “mojo” last Sunday when looking online for local spa products, inspired by comfort foods (like cupcakes and martinis) from Mojo Spa, in Chicago.

Mojo is one of those words that I ignored because it sounded ‘slangy’ to me, kind of like a cross between chocolate and coffee, maybe a word having an identity crisis with java.

Well, I finally looked up the definition and was pleasantly surprised, because the sound of the word is nothing like what the word means.

Your Positive Personal Spirit

Mojo is a noun and means “a magic charm or spell” (I like this!), and more commonly, nowadays refers to a “talent based on personal appeal.”  Your mojo is the positive personal spirit that is on the inside that radiates to the outside for others to see, and feel.

So, why am I writing about mojo?  Because having your mojo working for you IS part of the magic of you that can be oh-so-powerful an attractant to other people to want to work with you.

As Austin Powers said, “You got to have mojo baby, yeah!”

Mojo is that special something that melts away personal objections people have to potentially working with you.  It radiates a powerful positive energy that makes people want to be with you.

Mojo energetically pulls others to gravitate toward you, rather than slinking away at a mere sighting of you.  So, to get new clients, you definitely want to have your mojo working for you!

Can everyone have mojo?  Absolutely.  The ingredients of mojo are a magical combination of positive attitude, energy, enthusiasm, and that ‘special something’— a brilliance that sets you apart from every other human being on the planet.

What is Nojo?

The opposite of mojo is “nojo,” as coined by author, Marshall Goldsmith, and means an “air of negativity about a person.”   You know the type of person that has nojo working for them, because you’ve met them one place or another.  They exude the opposite of positive radiance.

Do you have mojo?  Use the table below to do your own self-assessment, and determine if you have your mojo—or nojo working for you.

Getting your mojo on feels good to you, AND makes others feel good in your presence, too.  Having mojo means you’re in alignment with your brilliance, who you are meant to be.  And, this, my friends, is a powerful attractant to creating desire in those who want to work with you, which will help you get more clients, increase your income, and achieve success.

Do you want to build momentum quickly in your business, but can’t seem to quite do it on your own?  I am creating a new program where I will give you daily support to create oodles of cash flow in 30 days or less… so you reach your new client, income, and list-building goals.  How awesome is that!  Many of you have been telling me this is the type of support you need to move your business forward, and create momentum that is critical to create success.  Look for details very soon!

One thing I’ve noticed working with my clients is most of them know “what” things they can do to grow their business, like offering teleseminars, group programs, 1-on-1 services, information products, master minds, memberships programs, etc.

The problem is many women quickly become overwhelmed with all these options, and try to do too much too soon, before they are ready.  Then, confusion and frustration kicks in, and they remain stuck because they don’t know what to do next.  “Analysis paralysis” sets in their minds.

The way to solve this common problem is to gain CLARITY and FOCUS about what you need to work on FIRST to grow your business.  This removes the complexity from growing your business.  Then you can breathe easier, and have more fun serving your clients AND making more money.

Here are three business-building tips to help you know where to focus FIRST to grow your business:

Tip #1: Define or Switch Your Niche

If you’re new in business, define your niche.

If you’ve been in business awhile, switch and upgrade your niche, and find new niche opportunities.

The most common problem with new entrepreneurs is they don’t have a defined niche, and try to get their message across to anyone who will listen.  Problem is, their message resonates with no one.

When you are beginning out, there is a lot of value in talking about your business to people who are already in your world, in your list, in your Rolodex.

A strategy to get business quickly is to create an offer specifically for these people, even if they aren’t your desired niche.

And, fairly quickly, new entrepreneurs will want to define their choice client, because this is the path to selling more programs, services, and greater income.  A decisive choice about a niche has to be made sooner in business, rather than later.

If you’ve been in business awhile, say 2 or more years, and you haven’t changed your niche, now is definitely the time to revisit the “niche topic,” and consider switching and upgrading to a new one, or identify new niche opportunities you may not have thought about.

How you do this is focus on “hot” niches in your industry, and begin to brainstorm different specialty niches you can serve.  For example, I serve women entrepreneurs, which is a broad, large category (it’s NOT a niche because it’s too big).  Small business is a “hot” niche.  I can break the client group of “women entrepreneurs” into smaller groups or niches, such as—

women coaches ===> women business coaches ===> start-up women business coaches ===> start-up women business coaches in Chicago.

Then, I market specifically to this group to get and grow my business.  The group of “start-up women business coaches in Chicago” is a much more defined niche than “women entrepreneurs.”

Tip #2: Get Client Success Stories

A big mistake a lot of women entrepreneurs make is they hold back from getting client testimonials and success stories because they fear “taking undue credit” for their clients’ success.

Here’s a personal confession; I am guilty of feeling this way, and letting oodles of testimonials slip through my fingers.

Testimonials are an absolute requirement for getting business, because it is proof that what you do works!

To get quality testimonials, collect them throughout the entire time you’re working with someone.

For example, I had a private personal retreat with a client yesterday, and during the day as we completed modules of the program, I asked her for how what we covered— helped her, what impact it will have for her in her business—and recorded what she said.  Next, what I’ll do is draft a testimonial and send it to her for her approval to publish on my website, in my e-newsletter, program sales pages, etc.

Another tip, write your testimonials for your clients.  If you don’t you will probably wait a very long time to receive one from them…or may never get one.

Tip #3:  Get Expert Help

The only shortcut to shortening the learning curve to business success is to get the best mentoring and advice you can.

Why? Because modeling someone who is successful , and has accomplished what you want to achieve just gets you from Point A to Point B, C, D, etc. much faster….which means your income rises faster, too.

Working with a mentor gives you clarity and focus you lack, because you’re “too close” to the issues at hand growing your business.  It’s not rocket science that other people see things you don’t, and they can give ideas and build awareness about issues, so you can tackle the gremlins holding you back.  They will be there to support you through this journey of self-discovery and growth.

By getting help, you’ll be surprised at how quickly this helps you move closer and closer to your goals and dreams.

Continually seek help, whether it is 1-on-1 coaching with a mentor, participating in a group program or master mind, or listening in on a teleseminar series.  When you do, I can guarantee you will achieve rapid business success!

I am sooooo excited about a program I am offering late June that will help you get NEW CLIENTS and identify NEW INCOME opportunites for your business you may have overlooked… so you will increase the money you have flowing into your business and life.  Stay tuned!  As always, I’ll have a special offer for early adopters.