One of my Private Platinum clients showed up for her retreat last October, and said to me, “I feel so silly admitting this. But, I have difficulty figuring out how to spend my time each day in my business. It feels like I am working all of the time, yet not getting results. Can you help me lay out my day so I can grow my business, and feel less stress and exhaustion?”
When I asked my client questions about how she invests her daily time, the problem became clear; she didn’t prioritize her daily activities to support her in growing her income. Plus, there were all sorts of ‘time leaks’ in her day because she didn’t set boundaries with clients and family members.
For example, she was allowing non-urgent family requests, such as running to the pharmacy to pick up meds, to interrupt her day. She also gave her clients unlimited access to her. Her own priorities kept getting pushed further and further into the background.
This resulted in her working 6 days a week until 9 or 10 pm each night. And, she was earning less than $20,000 per year for all this work! No wonder she was stressed out, exhausted, and her income suffered.
The problem is clear: when you don’t manage your time properly, you become overworked, and work way too hard for too little money.
Here are 5 tips to help you better-manage your time so your business and income will grow:
1. Read first-thing every morning for 30 minutes to get your mind ready for the day.
I like to ease my ‘thinking brain’ into my day by investing 30 minutes each day reading something educational that gives me the knowledge I need to develop my personal mastery skills, and grow my business.
Another big benefit of starting your day this way is it gives you creative fuel’ that will spark new ideas you can apply in your business immediately.
2. Focus on income and invest 90 minutes each day on your Bold Money Goal.
For the next 90 minutes of your day, invest time doing income generating activities directed toward achieving your Bold Money Goal.
3. Build marketing momentum (or keep it going) by investing 120 minutes per day.
For a minimum if 120 minutes (two hours per day), plan to invest time doing marketing. Activities include following up with potential clients, networking, social media updates, speaking, delivering a list-building teleseminar, contacting joint venture partners, referral sharing, newsletter preparation and broadcast, attending trade shows, etc.
Note: If you need clients or are new in business, a guideline is to invest up to half your day (4 hours) doing marketing activities!
The trap people often fall into is when they get clients, they then get into client delivery mode and forget about marketing. Then, very quickly, marketing momentum is lost, and the “marketing machine” has to start all over again. It takes an incredible amount of energy and time to restart the marketing machine!
It is much better to spend time every single day marketing. This evens out your cash flow and income.
4. Work on 3 ‘smaller’ goals for 45 minutes.
By smaller goals, I am talking about those projects that aren’t urgent, yet they need to be done to grow your business. It could be such things as researching keywords to optimize your website, working on creating a Facebook page, and other tasks.
Invest 15 minutes on each of your top three small goals. This may not seem like a lot of time. But, take these small bites of time, and watch you accomplish these smaller goals with ease!
5. End your day with 30 minutes of creative time.
At the end of each day, invest 30 minutes in creative free thought, and write down all you ideas. You’ll feel relaxed, stress will melt away, and it’s a very pleasant way to close the work day.
These 5 ideas will help give you structure to how you invest time during your day. Of course, you also need to allow time for client fulfillment activities, delivering discovery sessions, content creation, attending professional development activities, and so on.
Get connected to the TRUE COST of not managing your time.
Time is a non-renewable resource. When your time is gone, it’s gone. Which means: when you don’t invest your time wisely, you sacrifice your dream.
So what happened with my client?
We restructured her workday so she was only working 5 days per week, instead of 6. And, she set boundaries with clients by setting aside a time period each day when they could call her (rather than allowing them to call any time day and night). She also communicated to family members the importance of her work, and set boundaries of when she would be able to take time to fulfill family needs.
By doing this, she was able to treat her business as the priority it is. After all, she deserves to earn the income she desires…and so do you! This allows her, and you, to serve others, as well as yourselves.