Do you ever feel like you know you’re special, and have something unique to offer, yet no one else seems to notice it?
Well, maybe if you marketed your business more, maybe that’ll do the trick, and people will finally notice and buy from you.
The truth is, the REAL reason no one is buying probably isn’t because you’re not marketing enough.
Sure, maybe you have to ramp up and do more marketing activities… do marketing more consistently… and stop “hiding out” by continually tweaking your website or marketing materials. Marketing more may help.
But, imagine if you diligently marketed more, would you be guaranteed you’d be succesful “getting the word out” about your business, getting noticed by your ideal clients, and getting more business?
More marketing MAY NOT equal more customers.
The reason is, because even though you are “marketing enough,” you are not getting noticed by your ideal clients. Let’s face it. There’s a lot of noise and distractions in the marketplace.
What’s the solution? You must create a well-positioned brand that STANDS OUT and glitters, sparkles, and attracts your ideal clients’ attention. You know the expression “All that glitters is gold”? You have to sparkle to get noticed!
Your brand is your audience’s perception of you. And, it is up to you to shape that perception (or someone else will).
Here is a quick self-assessment you can do to see if you are ready to step into the spotlight and get noticed (more marketing WILL help you attract more clients) —
or, if you have some more work to do to before you’ll be able to attract your ideal client (more marketing WILL NOT help you attract more clients).
Answer “yes” or “no” to the following questions:
♦ Do you *glitter and sparkle* in public? (people seek you out)
I suggest you be a “better version of you” when in public. Kick up your personality a notch. This doesn’t mean become louder, because we filter out noise. Be engaging, host-like when you are networking and meeting people.
♦ Do people say they’ve heard of you?
By meeting people, being engaging, and getting involved, you’ll begin to stand out. Public speaking is a great way to get known and build credibility and celebrity.
♦ Do followers act on your information and advice?
I suggest when speaking, take notice if people are writing what you say down. Solicit feedback about whether what you’re advising people on is working for them.
♦ Do you have a distinct persona? (look, language, philosophy)
Do you dress and speak how you’re “supposed to?” Or, do you have your own unique style and view on subject matter. Be confident to shine and be yourself, and not melt into the background.
♦ Do you have a clear niche carved out?
I suggest your niche be specific, viable, and yours to own. I know this topic seems so over-cooked you can put a fork into it… and this is the very reason why it continues to be a stumbling block to success, because not enough attention is given to niche-ing, and becoming specialized in who you serve.
♦ Do you have your own position? (you own a category in the market)
Which drawer do you fit in? Carve out a specific position that you can own in your market. Is everyone else a “6-Figure” coach? Then find a new position! (I am revealing my new position shortly.)
♦ Do you know what you’re selling? (results, outcomes, feelings, values)
Know for sure what people are buying from you. And, it’s not writing services, marketing help, or a website. It’s something MUCH more important to your ideal client!
♦ Do you know what you stand for? (your unique philosophy, a manifesto)
If I’m not speaking my mind, and having a few people unsubscribe from my list when I get on my soapbox, I know I’m being too “plain vanilla.” Don’t be afraid to be yourself, and take a stand for what you believe in… and what is possible for your clients and followers.
♦ Do you do business with, hang out with, and learn from influential people?
You are who you spend time with. Learn from successful people, model them. You are silly if you don’t. (Okay, I’m speaking my mind here.)
♦ Do you have a great 30-second infomercial?
Don’t be “Ms. Bore Me Some More” or “Mr. Yackety Yanderson”. Tell a story about you, and how you help so it is memorable to your audience.
♦ Do you know if you’re an exotic truffle or an everyday Hershey’s bar?
What brand personality and perception do you want to put forth? Are you beer or fine wine? Speak, dress, and ALWAYS be the part when in public, even when shopping on Saturdays when you might run into someone who knows you. “Live your brand!”
♦ Do you get fan mail? (do people let you know how much they love your work?)
The more “Yeses” you have, congratulations! You’re probably easily attracting people who want to work with you. People seek YOU out, rather than you having to chase after them to become a client.
Have more “Nos”? Then, you have some work to do to create a glittering, attractive brand persona that attracts your ideal client.
Once you “glitterize” your brand, you’ll find that marketing becomes easier, you’ll market less, and you’ll get more business because you stand out in the spotlight!
I am REALLY excited about a *BRAND NEW* program I am creating that will help your brand stand out in the SPOTLIGHT and get noticed, so clients come to you — and you can stop chasing after clients once and for all! (YEAH!)