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WARNING! This article will stretch you outside of your comfort zone, whichis a huge opportunity for a breakthrough.
Do you need clients (to be honest, who doesn’t), but you find you feel some discomfort or resistance to reaching out and contacting them, either by email or telephone? In other words, you’re “hiding out.”
Do you justify this discomfort and NOT taking action by thinking, well, “I don’t want to be a bother,” or “I don’t want to seem pushy or salesy,” or “I’m not ready, yet,” or worst of all, “No one will buy from me, anyway.”
Let me tell you right now that you are staring head-on to resistance that’ll keep your business stuck today, tomorrow, and forever IF you don’t face this resistance, and what’s behind it HEAD ON.
Another sure sign you’re “hiding out” and avoiding uncomfortable situations are you’re constantly tinkering with your website, doing social media, or fine-tuning your brochure and marketing materials to get them “just right”.” The problem is while you’re doing this, clients continue to not show up.
Make no mistake about this: to build a thriving business you do need marketing systems to bring clients to you. However, what I see is these activities can turn into time sucks, procrastination excuses, and places to hide out.
“Hanging back” and waiting for clients to show up feels safe, and comfortable. But, I would bet you a slice of cheesecake that you’re not helping as many people as you could with your wonderful gifts, and your income is suffering, too.
What I am going to ask you to do is a simple exercise to shift your mindset about what you do, how you help, and becoming proactive about putting yourself out there in-front and center with your clients.
Here’s a 3-step, super-simple strategy that’ll shift your mindset, so you’ll want to reach out to that client, send that email, or pick up the telephone for a sales call.
Step 1. Take the focus OFF yourself.
The BEST WAY to deal with those weird feelings about reaching out to potential clients is to take the focus OFF yourself, and redirect it ON to your clients.
Think about how it is your deepest heart’s desire to help other people. You have wonderful, special gifts that will help make their lives better. Before reaching out or calling a potential client think in your mind, “I can help this person, and I am going to communicate a heart-felt, authentic message to tell them how I can help.”
Step 2. Be like a child again.
At first, this may seem a silly suggestion. But, have you ever watched children and the way they approach life? Young children are curious, and step out into the world without fear.
Think about how much courage it must take for a child beginning to walk to take that first step. They don’t know if they will fall or hurt themselves; they take those steps anyway. And, if they do fall, they get right back up again.
Approach reaching out to the people who need you, your potential clients, in the same fearless, awe-inspiring fashion a child approaches life and discovery, and keep moving through what is holding you back.
Step 3. Pay close attention to feelings of resistance.
I’m going to ask you to pay close attention to any resistance you feel when you think about reaching out, emailing, or calling a potential client. Specifically, where is this resistance showing up? This is your opportunity for a breakthrough!
I want to see you succeed. This is the honest heart-felt way I feel.
My coach’s request of you is to keep going when you feel resistance, when you feel you’re getting stuck. Do what you need to do to break through whatever resistance comes up so that you can be a blessing to other people.
Want to make 2011 YOUR breakthrough year to create 6-figures while getting your Work into the world in a big way? I am offering a unique 1-day coaching program to get your business to 6-Figures, and beyond. Spaces are limited. Contact me directly for more information.