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Creating an information product can be a high-payoff activity for you to grow your business, and income.  Specifically, information products are eBooks, CD, and workbook kits.

Here is a quick list of reasons WHY you need to get started creating an information product right away!

1. Builds credibility

When you author and publish an eBook, workbook, or CD product, many people will see you as an expert in your field.  It is perfectly appropriate to self-publish, and garner respect that used to only be reserved for authors published by the’ big’ publishing houses.  Taking the time to compile well-thought-out content will increase your visibility, and build credibility with your market.

2. Generates leads

People want to know what you have to offer, and buying an information product is a perfect way for them to ‘try you out’.  Your information product gives them a way to do that, with little risk of their time or money.

A bonus is many people who buy your product, will then desire to work with you more closely.  Having an information product is a perfect lead generator to sell your higher-end services.

My Platinum coaching clients, almost without fail, have purchased my information product from me, first, before they coached 1-1 with me.

You can also use your information product to get speaking gigs, and get radio or teleseminar interview invitations.

3. Creates passive revenue

Selling copies of your product from your website, though not the easiest way to earn money, it is a beautiful way to earn passive revenue!

4. Offers a Platinum-Style Program opportunity

You can create a Platinum Style Program focused on expanding and deepening your clients’ knowledge about your information product topic. You can also create a teleseminar or workshop from your product.

5. Creates a Joint Venture opportunity

Other people will notice you when you have a product, and will invite you to partner with them on their promotions and programs.

6. Gives prospective clients the opportunity to say “yes”

Getting clients onto your list with your free offer, and having them purchase an information product with a small investment will lead to some people leaping to a higher investment program, I assure you!

Creating an information product is a great way to leverage your knowledge, get more people saying “yes” to your offers, and grow your business and income.  To learn a step-by-step process HOW to create an information product, be sure to check out my 7-Step Easy-to-Implement R.E.S.U.L.T.S. Marketing Success System!

Here is a picture of me and my newest Platinum coaching client, Andrea Herran, at her first Personal Retreat.  She is a lovely person, VERY energetic, and an absolute joy to work with.  Our day together passed by way too quickly.    Andrea is extremely motivated to succeed and grow her business, Focus HR.

In ONE DAY together we accomplished all this!—  

1. Established her 90-day goal to increase sales and income

2. Identified market niche criteria, established her choice client, did keyword research to assess viability so she is selling to the right market 

3. Reviewed both her websites, created headline copy, added results and benefits, discussed lead generation strategies

4. Identified the best marketing activities for her to build her list

5. Discussed changes she can do to her newsletter to build relationships with her market niche, and communicate her brand

—and more exercises about money, and time management.  Without a doubt, Andrea is a superstar!  I am so proud of what she accomplished.

What is a brand?

You can think of a brand as an emotional and psychological relationship you have with your customers, that elicit powerful thoughts and emotional responses.

A brand is like a person, because it possesses a unique personality apart from any other brand.

Think about popular brands you know about. Do you think any two of them are exactly alike?  Probably not, because strong brands have a unique identity and personality.

Many small business owners think if they have a logo, they have a brand.  This isn’t true.  Logos are not brands.  They are merely visual representations of brands.  It’s just a picture or a fancy font.  To get to the hearts and minds of your customers, your brand has to have a heart and mind of its own.

Your brand expresses its promise, values, personality, and even opinions.  Brands are the link between the thoughts, feelings, and psychological relationships between your business and your customers.

Your Brand is the Cornerstone of Your Business

Your brand is the cornerstone, the strongest building block, of your business’ foundation.  It supports all other “stones” or business activities, including:

• Customer service design
• Product and service offerings
• Marketing communications strategy and the words you use
• Values expressed
• Who is the market niche served
• Position in the market

Your brand speaks the truth about you.

Benefits of a Brand

A strong brand identity will resonate powerfully with your customers, and is what forms emotional relationships. Remember, people don’t buy products logically, they buy with their emotions.

If you clearly brand you business, you have an understanding of what you are about. All decisions, not just marketing, are made in alignment with the brand. This over time builds a unique and powerful business identity that is clearly You.

Express Your Brand’s Heart and Mind

How is your brand expressing its heart and mind?  Read and answer the following questions to reveal the emotional connection your brand can create with your customers:

1. Write down a 1-sentence statement about your brand’s promise to your customers.  (How does your brand deliver to meet customer expectations, time-and-time again?)

2. What are your brand’s top three values?  (Do you communicate these values in your website and in your marketing communications?

3. What personality is your brand?  (Down-to-earth, Trendy, Reliable, Classy, Rugged)

Use the answers to these questions to reveal how your brand can successfully engage the hearts and minds of your customers, and be a unique identity all its own!

To learn more about my exclusive Brand Your Brilliance coaching program and workshop, so you can build a powerful, emotionally connecting brand contact me at Bonita@BonitaRichter.com.