Are you confused about how best you can use social media sites Facebook, Twitter, and LinkedIn to grow your business? These social networking gems have evolved into sophisticated lead generation and branding tools, and with the right approach, using them is a fast and inexpensive way to promote your business.
Following are some quick and easy tips you can use to get the most out of these social media sites.
Don’t have a large advertising budget? Facebook offers several solutions for promoting your business, and most are free!
For starters, you can create a Facebook page that serves as your “launch pad.” From there you can expand your business promotion activities by using the “connect” feature (on the advertising page) to connect your website to your Facebook account.
You can also create an online group about your business topic, and invite members to join. The content is created by members, which is a fantastic soft-sell tool, as well as a great way to build an online community of people who want to “see” and hear more from you. As members interact with your page, they can send links and stories to their friends, so news about your business can go viral.
Facebook also offers paid-for premium advertising, which allows you to target individuals who are a match for your brand. To find out more, click the advertising link at the bottom of any Facebook page.
Twitter is a “mini blog,” where posts are limited to 140 characters. Members share with followers what they’re doing right now. Each post or “tweet” can be done by computer, cell phone or desktop application like Seesmic (seesmic.com).
Tweets have an extremely short shelf life, so don’t expect them to drive sales like a website or blog. But, Twitter is perfect for posting announcements (like the launch of a new product), advertising promotions that link to your sales pages, sharing useful information about your topic, or conducting polls of followers.
Always include a strong call to action in your Tweets. To get started with Twitter visit Twitter.com. To add a Twitter button to your website that links to your Twitter URL, Google “twitter button” to find a good selection!
LinkedIn is a more traditional business-to-business platform for networking. It is best used to develop business relationships, and companies use it to seek and harvest new talent. Individuals can also use LinkedIn to find the “right companies to work for” and “do business with,” as well as connect with others who already have a connection within those desired companies.
Action Steps to Make Social Media Work Better for You
From these three social media and business promotion tools, decide:
1. Which one(s) you want to use
2. What type of information you will post
3. How often will you interact with your audience (post)
Doing these steps will put you on the fast track to quickly and easily promote your business!